SEM. Definition and examples.
SEM translated of its abbreviations that come from the English Search Engine Marketing, (Marketing in Web search engines) is a technique of publicity for a brand, product, or organization in Internet, that consists of harnessing the results in the finders (SERP) so that they leave in primeross places. Unlike the SEO or Optimization Search Engine that consists of optimizing the webpages so that the trackings that mainly make the algorithms of the robots search of Google, show them in first results SERP, SEM is of payment.
The platforms on which the SEM campaigns are created by importance order are: GOOGLE ADWORDS, and FACEBOOK ADS. Another platform that has removed to the light TWITTER (Twitter Ads) but has relatively very just a short time and it does very little effective, in addition by the nature in itself exists to the network to twitter way to see. Of her I will speak in another occasion.
But although it shelp much less before these platforms are of payment, in the case of Google Adwords, its configuration is not easy, and when a campaign in a business niche is elaborated in which the competitiveness is high. You must know the tool (platform) in addition to have campaigned many very well, knowledge perfectly why it serves to each parameter and each option as configuration, and to have knowledge and capacity of accomplishment of strategies, as well as the sufficient ability as changing easily of fast strategy and when you see that this is not producing the wished conversions.
Google Adwords is based on creating announcements whose cost is based on philosophy CPC (cost by click in announcement) and to handle the tool, demands to know clearly that it is what you are going to prioritize:
- Branding (that people know your brand, that is to say, to present to you)
- Promotion of a product, that is to say, you have removed a new product and the priority is to promote it.
- Conversion, that is to say, that you want to translate the announcements of your products or services in sales and of a fast form.
But to be able to take to end all this, you or somebody certificate by Google, or that knows the tool will have at least to form according to the cost budget that settles down, the campaign. The principle of Adwords is that if there is no click there is no cost, but eye! this is the whiting that bites the tail, because you want that there is clicks in your announcement because thus she will happen that one of the points previously described is fulfilled, that are what you persecute, consequently cost you are going to have, and as the person who does to you the campaign does not have the knowledge and the ability sufficient to prepare it, the result can be that you are spent a dineral!
Google Adwords is formed thus:
- The campaign is created
- A group of announcements is created
- The key words are determined by which you want that the user finds you in the search that will realise in Google.
- The specific announcements for each group of announcements are created and using the key words (it is necessary here to spin fine)
- All the configuration is determined: daily maximum budget that you are going away to spend
- The hour strips and the geographic location are determined to which the announcement goes destined (the world, Europe, Spain, Asturias, other regions, the premises, etc)
- The parameters of the strategy are formed that is going away to follow according to the objective that is persecuted (it imagines that the company for which you work says to you that it wants that their announcements are in the first position, or on the contrary that is in the three first positions of the results of these sponsored announcements)
- Home occurs to the campaign
In the optimization of the configuration of all these options, it is where the success of the campaign resides that would mean to secure your objective (product Branding, promotion, conversions, to the smaller possible cost)
Well! FACEBOOK ADS is the other interesting platform in the market to promote your brand, product or community of followers, but it has a different philosophy totally, in the first place already because its habitat is the own social network who we named.
One considers and it is used in the majority of occasions to obtain followers, who assume will in the future allow you to viralizar certain product campaigns which you do. Also it is used as promocionadora of announcements. This platform is very many easier to form, but also it is necessary to say that the safe effectiveness in the case of obtaining followers for a page of fans, is very enormously smaller than in ADWORDS.
Is Facebook ADS the advantage that it has that the cost is very many minor who ADWORDS, sure, is the subject, that there we want? rapidity in the objective or not so much and smaller cost?
The person who campaigns your SEM on the basis of the objective which you persecute, your daily budget for cost in this campaign, her knowledge and experience, will be the one that determines that to do.
If you need that she advises to you or that forms campaigns to you you throw a look, to this!
I hope just a little bit to have helped to you to know clearly more that he is this of SEM (^_-)