Facebook, as all we know, is one of both giant of Internet, that next to Google, has the capacity to mark the rules of by where there are to go the things in Internet. For it they use as the great amount of data that they collect with robots that cross the million pages Webs that there are lodged in thousands and the thousands of servers in the network, and their connections!
They determine thus, that Web and what are not important for them, by means of algorithm in his robots of indexing, in that they have implemented the factors to which they give importance them so that those Webs or contents are more, have more relevance, and as no.
As? many, but mainly are contained original and that serves as help to the user, who those contents well are expressed (the semantics of the contents), the connections from those contents to others (this help to that the information propagates that really is the philosophy of the network) accessible information to all and for all really, that what it is written it contributes a value to the user!
Facebook, finishes changing his (algorithm search); and in what form it affects to us?
Then it has decided to change the facility with that the brands arrive at the users, or to cause that these happen through box; that you will judge it and so I tell you next.
The changes are these:
- One is to improve the experience of the users who do not have many friendly; until now Facebook had some factors implemented in its algorithm that they avoided that at the user with few friendly, repetitive contents arrived to him, and this seems that it is going away to relax. In principle, this subject to the brands will not affect much to them, but
- One is going away to give to major priority to the publication content of the friendly, that to the one of the brands
- The notifications in our Feed of the type to fulanito it likes or menganito has commented that they finish since Facebook seems that it has determined that this we do not like and she is going it to eliminate. Fiasco for the brands, because this was a form to lift the reach and to arrive at and more usuary (potential clients really) this forces then to the passage by box to arrive?
Consequences: for the brands, both last points if that will affect to them, and already we are putting the batteries those that we dedicated ourselves to move the profiles in social networks of the companies, because we needed a whiff fresh air and to squeeze us the brain more, to viralizar the contents and to arrive at the clients of our clients.
So luck, view and to the bull guys!