What is community manager?
A Community Manager, is an expert in Social Average, a professional who is as a product head of those of all the life, only that in this case, has to its position the definition, creation of appropriate contents, strategy of marketing to follow, etc of a product very special call, Social Average. Community manager, is the voice and the eyes of the company in the digital world with which it interacts, and to that explains of what its product consists, so that its way to do wakes up it the curiosity in the users by the product that registers, and that curiosity generates conversions of click in its page, announcements, or commentaries, by income for the company.
There is a classification of this roll, in which the experience and knowledge of the person who shows it, determine totally, what of them fulfills:
Community Junior Manager
Community Senior Manager
Social Average Manager (Responsible for Social Average)
Basically, both first they do practically the same; they are those that register the brand, interact with the communities through the social average, manage the marketing actions, listen to the networks, they analyze the collected data, and communicate of an appropriate form the use of the product or service that is sold. The difference is in which the senior cm to have bagage ampler, has some responsibility on other cm junior. In the case of the SM Manager or Person in charge of Social Average, in addition, one is in charge to design the campaigns in social average, to design the SEM strategies that managed the cm j/s, and other own functions of the social direction of projects average.
But.and the day to day?
To respond to the e-mail, to read GOOGLE ALERTS, to monitor to twitter, facebook, and within them, the pages of the competition, to analyze the active SEM campaigns with the help of Google Analytics, to plan the strategy to follow with these campaigns, to answer a user of the social networks, to generate appropriate contents to write a post in the blog, to even write it, are not pecata makes a draft.
What tools of productivity use the cm?
- GOOGLE ALERTS (alert on the new news or publications)
- Google Calendar (the more powerful agenda online)
- Google Drive (the service of lodging and office automation more powerful standard online)
- DROPBOX (the service of used lodging online more)
- FEEDLY (manager and filter of the news)
- POCKET//DELICIOUS (managers of markers online)
- HOOTSUITE (publication of contents in but of a social network, manages numerous accounts and profiles)
- SEOQUAKE (magnificent tool of monitoring of the competition)
- GOOGLE ADWORDS
- FACEBOOK ADS
and many more tools, than help us to work daily, to study to the competition, to monitor, and to help in the decision making of campaigns, strategic, and of generation of contents.
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