in this post, I am going to try to explain to you that it is the SEO, but will be more ahead.
first of all, I want to dedicate this first post that I write to a person, David Hernandez (Dabo), expert in computer science security, WPO (Web Optimization Performance), and SEO, that has been my professor in the last course that I have realised, and that turned around the POSITIONING WEB (SEO).
this of the formation, always I took it to me very in serious, in fact, I had a center of occupational formation, but she accidentally distributed more formation of the one than she received, always! thus, I complied, fatal error in this sector TIC and although I formed in system areas that I liked much and, I did not form in other areas of development, that evolved as the present F1, and that if it must of have done, consequently I remained suspended. They say that the necessity worsens I devise that truth is! as one it marries! ; I know it by experience: a year ago approximately, I remained without work by closing of the delegation in Asturias of the company for which it worked, and to my 46 at that time years, it was not easy to find a job, I already knew it and thus she was; although in some interview, they got to tell me that people as I (I am technician, but I have worked in the commercial area of great account, which is called Key Account Manager, it stops in this case the administrations you publish of the North of Spain), am white blackbirds (practically there are no them), in the end, laugh of laugh, as the famous song that Edith Piaf interpreted.
thus the things, I began a formacional pilgrimage of 8 months, 6 of them with 5 hours daily of classes, daily displacements by highway, etc In that formative action, had puttings many hopes to find work, but ohhhh, deception! the professor did not have the knowledge necessary to distribute that one formation; practically nothing knew! you know what they are 500 hours approx of course with the security from the second week, that you are not going to learn nothing, because the one that you have opposite, has a title with which can distribute that formation, but that has not worked in its puetera life, of head no longer on watch of security, but in the own department, and is that matter the one that is teaching to you? .in this country the titulitis works! and how! although in the life, everything he is complex, everything is very difficult to manage.
and suddenly, I begin to make some small small jobs of SEO and SEM, that soon begin to complicate, until at a certain time, I see that I face a tsunami of exaggerated proportions, and which I do not go that is to say to leave, if I do not form urgently. Thus the things, speaking with a companion mine of the previous, engineer course computer science he, shelp but uncle to me! where you are going away to put! , that ye the whore that give birth it of difficult! ; in any case, it comments to me that one is going away to give a formation that could interest to me, and I register; they chose to me, and there that I was.
there, it is where I know Dabo, to screw oneself that change! .that control! , that easy it communicates to the other his knowledge, in addition with desire to help to the people who as I, came with much necessity to learn and with desire. The yield: EXTRAORDINARY! this person is a crack, expert in the computer science security that they did not give me, collaborator of the INTECO-CERT, at present INCIBE (INSTITUTO NACIONAL OF CIBERSEGURIDAD).
but.what is the SEO?
with Dabo, I learned that it is the SEO, and to use it, thus being able to optimize the natural positioning of a website; in fact, at present, I am working already in these subjects as freelance, and collaborating with Dabo in a strong project of SEO, a challenge for us!
the SEO, of the English term, Search Engine OPTIMIZATION, according to defines wikipedia, is the technique that allows us to cause that a website leaves in the first results of a search, of organic form, that is to say, because our knowledge and ability do that the measures that we carried out for it, are to the liking of the finders; in Spain of the affability of GOOGLE, there is no another one! and thus this one, corresponds to us positioning the Web at issue, very above and on the front page of the results of that certain search that does somebody at a certain time.
how one begins?
in broad strokes it is tried, at first when we faced the situation, to do much work of Chinese, based on the observation, monitoring, and analysis of the traffic that has that Web, helped of Google Analytics, and the CENTER FOR WEBMASTERS OF GOOGLE, tools the two, that give very valuable information us, that we will have to study and to analyze thorough soon to implement the opportune measures, in the modification of this structure, and contained of the website at issue. Many hours of curro!
what measures take to end?
the Webs have a structure, and some contained that we will have to work, to make agree to the maximum with the searches that take place in GOOGLE and whose target potential agrees with our message. Modification of goals, slugs ..... generation of elaborated contents, etc etc.and again the monitoring, observation and analysis of the data. This is the form that works, and this work is the one that will help us to obtain that natural or organic positioning, that as much is desired.
the robots of indexing of google happen through your website, look it, they analyze it and they determine in that position will remove to you when a search takes place that agrees and so your you try to sell. important it is to have a good structure of the site and to detail it in which sitemap is called and that these robots will interpret favorably.
all this, causes that GOOGLE, grants a score to us of 0 to 10 or pagerank, that says to you what value has your Web for GOOGLE, that is to say, that it notices gives you, and that is one of the very many factors that there are to observe and to improve, and that causes that you position to you better, according to the positioning algorithm that has settled down by GOOGLE and that the engineering equipment of the department against the Spam Web in GOOGLE, with Matt Cutts at the top they have developed and is implanted then, since once in a while (months) it changes.
By the way.if you have a state of pagerank unranked, it is better than a state 0/10.one does not forget to you. That one says, that Matt Cutts, has cleared pagerank for but a approx good month, we followed teniento other tools as alexa rank, that says to us that so it is our Web.
Itself ..... that when the opportune modifications in the Web become; sometimes the SEO, entails radical changes, of design of the same, change of platform of programming, etc etc.it is necessary to solicit again to GOOGLE that indexes the page as soon as possible to us.
And in the end, with all these done tasks, it is when perhaps, the proprietor of the company to which him beams curro, goes gives a pat you in the shoulder and says ostia! , we are first, a long time ago we took it noticing, we have traffic to our Web, followers, etc etc etc, (who are translated in clients and money), but you must receive a little less to me because we must thin the costs (to more still become rich).
In aim! I do not bore, and I hope that hayais to you more learned a little more SEO.
What I know and itself learning, I must profe to you!